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Brand Guidelines
  Logos

When written, the "E" and the "M" are always capitalized. "Emotions" does not have an apostrophe. It is never written as "Emotion's". There is always a space in between "Emotions" and "Mentor". The logo uses the primary and secondary colors, but never the accent color (orange).







Primary Full Logo


Primary Icon Logo 



The logos can use each of the primary or secondary colors. 
  

The logos can be used in gray scale or black and white. 


 




  Colors

Use navy blue as the primary color. Use light blue as secondary colors. Only use orange to emphasize important details (call to action). 






#98cccd 
B9DCDC 
D8EAEA 
Light Blue
#0a2943 
445561  
8A919A  
Navy Blue
#f3743f     
F2AF76  
F8D2AF  
Orange














  Typography

We use the fonts Montserrat and Raleway to keep things simple and legible. Montserrat is used for headings and titles. Raleway is used for subtitles and body text.








Heading
Montserrat | 60 | Bold 
 
Heading Subtitle
Raleway | 36 | Regular   
Section Title
Montserrat | 30 | Bold    
Section Subtitle
Raleway | 22 | Regular   
Body Title
Raleway | 18 | Bold   
Body Text
Raleway | 18 | Regular
Caption
Raleway | 16 | Italic